Use Cases

Web3 Advertisement Delivery: dApps that honor user privacy and store no user data often monetize visits at low efficiency by displaying non-targeted ads. With demographic annotation data, monetization efficiency can improve by at least 10x, returning a large fraction of ad revenue to engaged users. Example(s): Telegram.

Personalized Marketing: Preferences can be derived from on-chain interactions with smart contracts and annotation data indicating their categories. Marketing efforts, such as airdrops, can be personalized for greater effectiveness. Example(s): DeBank.

Compliance and Security Investigations: Enables detailed investigations into fund flows associated with illicit activities, identifying malicious actors, and mitigating security risks. Example(s): Chainalysis, Sardine AI.

Trend Analysis: Users can identify market trends, investor sentiment, and liquidity dynamics, enabling informed decision-making and strategic planning. Example(s): Nansen.

DeFi Project Research: Facilitates in-depth research into decentralized finance (DeFi) projects, offering comprehensive insights into user engagement, transaction volumes, and market trends. Example(s): defillama, stablecoins.wtf.